Today’s New York Times has a Well Blog post on the FDA’s proposal to change how sugars are labeled in foods. There’s lots that can be said about this (primarily “Yay!”), but here are some quick thoughts about what I think people are missing about the sugar recommendations.
- Are you aware that the current food labels in the United States that say stuff like “Total Fat 4.5g 3%” don’t list a percentage for sugar? Most of my friends, when I point this out, don’t believe it. (Inattentional blindness.) Go check it out—snag a container of something and look at the food label.
- The U.S. FDA’s proposed labeling law would require food labels to list a “percent daily value” on a line of “Added Sugars”, similar to the other lines already there. That’s it. Small change; big fuss from industry.
- Forcing food companies to list “added sugars” (i.e. doesn’t include sugars present from ingredients like fruit), in my opinion, will lead to food companies changing the ingredients in manufactured foods. My bet is we’ll see a decrease in added sugar and an increase in things like fruit puree, without any real change in health outcomes.
While there’s lots of evidence that bad diet and obesity go hand-in-hand, don’t jump up and down thinking that by avoiding junk food and “added sugar” foods that you’re healthier. It’s your overall diet that matters. Brian Wansink’s Food & Brand Lab at Cornell University has an interesting study out last month that claims junk food and fast food aren’t correlated with obesity (David Just and Brian Wansink (2015). Fast Food, Soft Drink, and Candy Intake is Unrelated to Body Mass Index for 95% of American Adults. Obesity Science & Practice, forthcoming). I ran it by one well-respected nutritionist and her reaction was to agree: “the overall diet is what counts.”
P.S. If you’re curious for more thoughts on sugar, see Marion Nestle’s blog post from today.