Seriously? Neiman Marcus and… Burning Man?

See Burning Man Photos, Neiman Marcus catalog page.
What I want to know: who actually buys these things (at $25k a muffin). Sure sure, it’s brilliant marketing by NM to get press, but I want to know: is there actually someone on the face of the planet (or, well, anywhere else) who actually buys one of these through NM?
I also saw these at the Maker Faire!
Wow! How were they? Did you get a chance to ride in one? 🙂